YouTube · horizontal
Human-directed AI performance
AI ads that
don't look AI.
Hyperreal UGC avatars, handcrafted with every pause, blink and imperfection your audience expects from a real person.
Built for paid social · DTC · SaaS · Agencies
The HookCast difference
We put the human
imperfections back in.
The stumbles. The asymmetric smile. The pause before the product claim. We direct every detail that fast AI generation edits out.
Selected work
Directed to feel real.
Built to perform.
YouTube · vertical
Nadia Peroné
In this video, Nadia Peroné talks about the trend of banning influencers in restaurants.YouTube · vertical
Arce - Dress Me
The idea: to create AI-powered digital characters capable of presenting products. In this case, Arce tries on outfits from an Argentinian online store, blending avatar, script, voice, and direction to explore a new form of advertising content.YouTube · vertical
Complejo Carlos Paz
This video shows an AI UGC Avatar naturally promoting a tourist resort in Argentina.YouTube · vertical
Elena - l'Umbracle
Elena feels free when visiting the most beautiful garden in Valencia, l'UmbracleYouTube · vertical
Nightlife Mini Stories
These short stories are used in aftermovie videos of parties and nightclubs. They work very well to keep the audience engaged. They are distributed throughout 30-second videos.Have a product to sell?